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Backup & Storage Pricing Benchmarks

Backup and storage pricing benchmarks for Veeam, Commvault, Rubrik, Cohesity, Veritas, and Pure Storage, with average discount ranges by vendor.

On this page
  1. Key points
  2. Backup & Storage Vendors
  3. Backup & Storage Pricing Trends
  4. What You Don't Know Is Costing You
  5. How Enterprises Use Backup & Storage Benchmarks
  6. Backup & Storage Benchmark Questions
  7. Related reading

Key points#

  • 22 to 34% Avg DiscountData Protection Commvault Complete, Backup & Recovery, and HyperScale+ benchmarks.
  • 28 to 38% Avg DiscountCloud Data Management Rubrik Security Cloud, Zero Trust Data Security, and RCDM benchmarks.
  • 23 to 31% Avg DiscountData Management Cohesity DataProtect, DataHawk, and Helios benchmarks.
  • 24 to 33% Avg DiscountEnterprise Backup Veritas NetBackup, Backup Exec, and InfoScale benchmarks.
  • 31 to 44% Avg DiscountAll-Flash Storage Pure Storage FlashArray, FlashBlade, and Evergreen//One benchmarks.
  • Our data shows that organizations that benchmark before renewing achieve 22-34% better pricing than those that accept vendor-presented renewal quotes.
  • Organizations that introduce a competitive evaluation during renewal conversations, even without genuine intent to switch, routinely achieve 8-12% incremental discounts.
  • Our data shows 31-44% discounts are achievable, even on "standard" support renewals, when benchmarks are presented during negotiations.
  • Druva and Acronis cloud-native pricing looks attractive at headline rates but carries data egress, API call, and restoration charges that routinely 2-3x the effective cost.
  • Three-year backup commitments unlock average discounts 9-14% deeper than annual renewals, but only when negotiated with market data.

Backup & Storage Vendors#

Benchmark data covering the leading data protection and storage platforms. Every vendor below has active deal data in our system.

[Backup Software Veeam VUL, Data Platform, and Veeam ONE benchmarks. Renewal vs. new purchase pricing, VUL socket vs. workload comparisons.

Also Covered

Additional vendors with benchmark data in our system:

Druva

Zerto

Acronis

NetApp

Dell EMC NetWorker

IBM Spectrum Protect

Arcserve

NAKIVO

Unitrends

Barracuda

Datto

Wasabi

Backblaze B2

Quantum

Market Intelligence

Backup & Storage Pricing Trends#

What our benchmark data reveals about how vendors price, and where enterprises are overpaying.

Pricing Shift

Subscription Now Dominates, But List Price Is Fiction#

Veeam Universal License and Commvault's subscription tiers both carry inflated list prices designed to be negotiated down. Our data shows that organizations that benchmark before renewing achieve 22-34% better pricing than those that accept vendor-presented renewal quotes. The shift to subscription models hasn't made pricing more transparent, if anything, it's made benchmarking more valuable.

Competitive Leverage

Rubrik vs. Cohesity Competition Cuts Veeam Prices#

The three-way competition between Rubrik, Cohesity, and Veeam has created significant pricing leverage for buyers. Organizations that introduce a competitive evaluation during renewal conversations, even without genuine intent to switch, routinely achieve 8-12% incremental discounts. Our proposal analysis data shows exactly how to time this conversation for maximum effect.

Legacy Trap

Veritas Customers Are Chronically Overpaying#

Veritas NetBackup customers represent some of the largest overpayments in our benchmark database. With Veritas's ownership transition to Cohesity now complete, many legacy customers are locked into support contracts they don't realize are negotiable. Our data shows 31-44% discounts are achievable, even on "standard" support renewals, when benchmarks are presented during negotiations.

Cloud Migration

Cloud Backup Pricing: Hidden Costs Exceed Sticker Price#

Druva and Acronis cloud-native pricing looks attractive at headline rates but carries data egress, API call, and restoration charges that routinely 2-3x the effective cost. Our benchmarks track total cost of ownership including egress, making it possible to accurately compare cloud-native backup costs against on-premises alternatives like Veeam or Commvault.

Why Benchmark

What You Don't Know Is Costing You#

01Renewal Proposals Are Not Offers, They're Anchors

Every backup vendor sends renewal quotes at inflated rates. Without benchmark data showing what comparable organizations pay, your procurement team has no leverage. Our data turns "can we do better?" into "here's what the market pays."

02Capacity Growth Is Used to Justify Price Increases

Backup vendors frequently use modest data growth as justification for disproportionate price increases. Our per-TB pricing benchmarks let you validate whether a vendor's proposed pricing reflects actual market rates or opportunistic repricing.

03Multi-Year Commitments Offer More Leverage Than You Think

Three-year backup commitments unlock average discounts 9-14% deeper than annual renewals, but only when negotiated with market data. Our benchmarks quantify exactly how much multi-year commitment is worth in discount terms for each major vendor.

04Migration Costs Are a Vendor Defense, Not a Real Lock-In

Backup vendors frequently cite migration complexity to prevent competitive negotiations. Our case study data shows actual migration costs are routinely overstated by 3-4x. Understanding real migration economics lets you use competitive pressure as genuine leverage.

How Enterprises Use Backup & Storage Benchmarks#

Renewal Benchmarking Validate your renewal quote against real deal data. Understand exactly what comparable organizations pay before signing. Learn More →Vendor Consolidation Analyze whether consolidating backup platforms reduces total cost, with real pricing data, not vendor promises. Learn More →New Purchase Evaluation Benchmark new backup platform proposals before you sign. Know what the market pays before vendors know you're comparing. Learn More →

Backup & Storage Benchmark Questions#

What is the average discount on Veeam renewals?

Veeam renewal discounts average 22-34% off list price for enterprise agreements. Organizations with multi-year commitments or active competitive bids consistently achieve the upper range. Engaging 90 days before expiry maximizes your position.

How does Commvault pricing compare to Rubrik and Cohesity?

Commvault list pricing runs 15-25% higher than Rubrik for equivalent capabilities, but Commvault's negotiated discounts are deeper, averaging 31% vs. Rubrik's 26%. Cohesity's per-TB model benefits organizations with variable data growth profiles.

How current is your backup and storage benchmark data?

Veeam and Commvault benchmarks are refreshed monthly. Rubrik, Cohesity, and Pure Storage are updated quarterly. All reports include data vintage so you know exactly how current your benchmark is at delivery.

Related reading#

All Benchmarks