Free interactive co-sell map for Azure, AWS, and Google Cloud — events, outcomes, owners, creates, ensures, and repair paths. Built by Ali Chehab for ISV and SI partner field teams who need a clear next action in hyperscaler go-to-market.
Ali Chehab designed this site as a working field reference: qualify the pursuit, route to the right cloud seller, run the joint motion, close the commercial path, and repair stalled deals without guessing. Use the guides, stages, and motion views for the written playbooks behind the graph.
The Cloud Co-Sell Navigator is an interactive co-sell platform built to help software and services partners navigate the process of jointly selling with hyperscale cloud providers — Azure, AWS, and Google Cloud. It provides a step-by-step operational playbook that walks field teams through qualifying leads, registering opportunities, and aligning with the correct internal cloud sellers. Beyond deal submission, it includes remediation and repair paths for stalled pursuits, so obstacles like seller silence or weak customer evidence don't end in an abandoned deal. By connecting technical validation with commercial procurement and funding mechanisms, the platform maps the full path to closing and attributing cloud revenue.
Trying to figure out how to actually co-sell with Microsoft, AWS, or Google Cloud without the deal going dark? This platform walks you through getting a lead qualified, getting it registered the right way, and finding the right seller to own it — and if a deal stalls, or a hyperscaler seller stops responding, or your customer evidence is too thin, it shows you exactly how to get it moving again, all the way through technical sign-off, funding, procurement, and getting credit for the revenue you closed.
Guides cover Microsoft Partner Center opportunity registration and PAL attribution, AWS ACE and APN opportunity submission through the Partner Network, and Google Cloud Partner Advantage FSR registration. Marketplace private offers, CPPO, ECIF funding, and MACC retirement connect the co-sell motion to the commercial path. SI and ISV partners attach implementation and managed services to Databricks and hyperscaler wins.
The stage sequence runs from productized IP and field trust through the AE acceptance ensure, the joint pursuit, and consume-attribute- expand. A funding ensure ties consumption-backed SOWs to production decisions, and a non-acceptance path documents reroute, re-scope, and withdraw outcomes so stalled pursuits get repaired instead of abandoned.
Eight labeled steps of the co-sell motion: productize, qualify, register, align the ATU, joint discovery and action plan, link records, technical validation, then close, deliver, and expand.
2 of 5 steps