What does co-selling mean in business development?

Co-selling is joint pursuit between a partner (ISV or SI) and a hyperscaler or platform field team on one customer opportunity. Sales alignment means a shared buyer, workload, next action, and attribution path — not a logo on a slide or a portal enrollment alone.

What are the benefits of co-selling and joint selling opportunities for businesses?

Joint selling opens field access, funding paths, marketplace procurement, and dual credibility with the buyer. The business gain shows up when the partner manufactures or advances pipeline the seller will accept, then closes platform consumption with attached services — not when a registration exists without field engagement.

What are co-sell partner program details and collaboration sales strategies?

Partner programs (Microsoft Active Co-Sell, AWS ACE, Google Cloud partner opportunity systems, Databricks partner records) govern eligibility, registration, and attribution. Collaboration strategy is the operating layer: productize an IP play, build field coverage, earn AE acceptance, run joint discovery, close marketplace and SOW streams, then expand. Portals record the motion; they do not create it.

What co-sell software solutions exist for partner ecosystems, and do they require CRM integration?

isvcosell.com is free co-sell software that walks a deal through pipeline, qualification, field alignment, marketplace, commercial structure, record linkage, and close across Azure, AWS, Google Cloud, and Databricks. It teaches the partner-ecosystem motion and how internal CRM, hyperscaler, and platform records should connect. It does not sync to Salesforce, Dynamics, HubSpot, or partner portals.

How do you improve partner sales performance?

Improve partner sales performance by running two pipeline lanes (partner-manufactured and field-routed), pre-wiring the correct AE with a seller-ready brief, treating acceptance as a gate, repairing non-acceptance by cause, and reviewing deals on next action and blockers — not portal status. Field trust and attributed wins compound referrals.

What are best practices for partner sales programs?

Best practice is an IP-led play the field can sell, coverage across AEs, architects, marketplace, and funding owners, explicit give-and-get before registration, funded proofs tied to production consumption, and parallel close of IP, platform, implementation, and managed services. Program tiers and badges matter after that operating model works.

How do partner sales enablement tools compare?

Partner portals enroll and attribute. CRMs store the commercial record. LMS and playbook tools train sellers. isvcosell.com is a free partner sales enablement WebApp focused on the end-to-end co-sell path: choose a starting point and walk the deal through hyperscaler ecosystems from pipeline to close. Different tools, different jobs — use them together, not as substitutes.

Who built isvcosell.com?

Ali Chehab built and maintains isvcosell.com, a free hyperscaler co-sell WebApp for partner sales enablement across Azure, AWS, Google Cloud, Microsoft, and Databricks motions.

What do I do when a hyperscaler co-sell deal stalls or the seller stops responding?

isvcosell.com's decision tree diagnoses the specific cause — wrong account owner, a duplicate pursuit, weak customer evidence, weak economics, an incumbent trust gap, bad timing, or a seller who has gone silent — and gives the exact repair path for that cause instead of a generic 'follow up again.' Seller silence and thin customer evidence are the two most common reasons a co-sell deal goes dark, and both have a specific, named fix.

Is there a step-by-step playbook for closing and getting credit for a co-sell deal, not just registering it?

Yes. isvcosell.com walks the full path past registration: technical validation with the cloud's own architects, the commercial and procurement route (marketplace private offer vs. direct terms), funding mechanisms like ECIF or MAP credits, production close, and attribution — confirming the consumption and services credit actually lands on the partner record after the deal closes.

Benchmark analysis

Process Mining Platform Pricing Benchmarks 2026, Celonis, …

Enterprise process mining pricing benchmarks for Celonis, UiPath Process Mining, SAP Signavio, IBM, and Microsoft Process Advisor. Real cost data and.

Where this sits in a co-sell pursuit

Benchmark analysis sets the price expectation the customer brings into the room. Co-sell works the other side of the same table, so read this for the objection you will meet, not the discount you will offer.

Data and analytics. Process Mining Platform sits in the most direct co-sell adjacency there is. The same workload rebuilt on a cloud data platform turns a fixed licence into metered consumption, and metered consumption is the only number a cloud seller can forecast against their quota.

Microsoft Azure
Microsoft pricing on this page becomes MACC headroom in an Azure pursuit: the commitment the customer already signed is the budget a co-sold workload draws against, and the co-sell record that claims it lives in Partner Center.
Azure co-sell Partner Center co-sell

Qualify the pursuit jointly Walk the decision tree Build the seller-ready brief

Key points

Organizations that deploy Celonis expecting $50K to $100K annual spend frequently end up at $300K to $500K once they expand to additional process domains, add connectors, and include professional services.
Celonis is the dominant pure-play process mining vendor, commanding 35 to 40% market share.
The UiPath Process Mining pricing advantage: if you are already a large UiPath customer ($500K+ annually), the bundling opportunity is significant.
UiPath will typically include Process Mining at 50 to 70% discount off list as an add-on to retain and expand the core RPA relationship.
Pricing is less transparent than Celonis but typically 20 to 35% cheaper for equivalent SAP-connected deployments.
Starting at $30,000 to $80,000 annually, it offers a compelling alternative for mid-size organizations that don't need Celonis's enterprise scale.
Celonis Enterprise pricing ranges from $150,000 to $250,000 annually for a single process domain deployment to $500,000 to $2M+ for multi-domain enterprise deployments.
Discounts of 30 to 45% off list are achievable with multi-year commitments and competitive pressure from SAP Signavio or UiPath Process Mining.
SAP Signavio is generally 20 to 35% cheaper than Celonis for comparable deployments, particularly for SAP-native process mining use cases.
List price is $50,000 to $200,000 annually depending on case volume.

Celonis Pricing Benchmarks 2026

Celonis is the dominant pure-play process mining vendor, commanding 35 to 40% market share. It is the premium product in the category and prices accordingly. Understanding Celonis's pricing model is complex because it has evolved significantly from its initial capacity-based model to the current "Execution Management System" (EMS) pricing framework.

Celonis Pricing Model: Cases + Capacity Units

Celonis prices primarily on two dimensions: the number of business process cases analyzed and the compute capacity required for analysis. Key pricing components:

Cases: A "case" is one instance of a business process, one purchase order, one customer service ticket, one loan application. The more cases you analyze, the higher your cost.
Capacity Units (CUs): Compute units for processing case data. High-complexity processes or very large datasets require more CUs.
Process Domains: Celonis licenses by process domain (Procure-to-Pay, Order-to-Cash, Hire-to-Retire, etc.). Each domain is a separate license component.
Connectors: Extractors for SAP, Oracle, Salesforce, ServiceNow, etc. Typically $10,000 to $30,000 per connector per year for premium connectors.

Celonis Enterprise Pricing: What You'll Actually Pay

Deployment Scope	List Price/Year	Negotiated Price/Year	Typical Discount
1 process domain, 1M cases	$150K to $250K	$95K to $165K	30 to 38%
3 process domains, 5M cases	$400K to $700K	$240K to $430K	35 to 42%
5+ domains, 20M+ cases	$800K to $2M	$450K to $1.2M	38 to 45%
Enterprise-wide (all processes)	$1.5M to $5M	$800K to $2.8M	40 to 48%

The Celonis expansion trap: organizations frequently underestimate case volume because they only count primary business process records, not all sub-process events. A single purchase order may generate 50 to 100 individual events, all of which count toward case volume. Always request a data volume assessment before committing to a case tier.

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UiPath Process Mining Pricing

UiPath Process Mining is a strategic add-on for organizations already running UiPath RPA. Its value proposition is the closed-loop integration: process mining identifies automation opportunities, and UiPath RPA executes them. The integration is tighter than Celonis+UiPath. The process intelligence capabilities are less mature than standalone Celonis.

UiPath Process Mining Pricing Structure

Standalone Process Mining: $50,000 to $200,000 annually depending on process scope and case volume. Priced separately from UiPath RPA platform.
Bundle with UiPath Automation Cloud: Organizations with existing UiPath contracts can negotiate Process Mining inclusion at 40 to 60% off standalone price by bundling into the enterprise agreement renewal.
Process Insights (Basic): Limited process analytics included in higher-tier UiPath SaaS plans at no additional cost. Not a replacement for full Process Mining but useful for initial discovery.
Data Sources: Connectors for SAP, Salesforce, ServiceNow, and SQL sources. Typically included in base pricing unlike Celonis's per-connector model.

The UiPath Process Mining pricing advantage: if you are already a large UiPath customer ($500K+ annually), the bundling opportunity is significant. UiPath will typically include Process Mining at 50 to 70% discount off list as an add-on to retain and expand the core RPA relationship. See our UiPath vendor profile for detailed platform context.

SAP Signavio Pricing Benchmarks 2026

SAP Signavio (acquired by SAP in 2021) is positioned as the process intelligence layer for SAP S/4HANA and the broader SAP ecosystem. It's the natural choice for SAP-heavy organizations, and the pricing reflects this bundling opportunity.

SAP Signavio Enterprise Pricing

Signavio Process Intelligence: Core process mining capability. Annual pricing starts at $75,000 to $150,000 for SAP customers with S/4HANA data connectivity.
Signavio Process Manager: BPM and process modeling layer. $30,000 to $80,000 annually for enterprise deployments.
Signavio Journey Modeler: Customer journey analysis. $20,000 to $50,000 annually.
Full Suite (Process Intelligence + Manager): $100,000 to $300,000 annually for mid-enterprise; $300,000 to $800,000 for large SAP deployments.

SAP Bundling Dynamics

For organizations with large SAP enterprise agreements, Signavio can often be negotiated at substantial discounts by bundling into the broader SAP renewal:

SAP Enterprise Agreement customers: 30 to 45% off list through EA inclusion
SAP RISE (cloud migration) customers: Signavio frequently offered at 50 to 60% off as a migration incentive
Non-SAP customers: Signavio competes head-to-head with Celonis at standard 25 to 35% discounts

Process Mining Alternatives and Emerging Platforms

Beyond the major platforms, several alternative process mining tools offer competitive pricing for organizations that don't require Celonis's full capability set:

IBM Process Mining

IBM Process Mining (formerly MyInvenio) is targeted at IBM ecosystem customers. Pricing is less transparent than Celonis but typically 20 to 35% cheaper for equivalent SAP-connected deployments. Strong integration with IBM automation and RPA tools.

Apromore

Apromore is an open-source-based process mining platform with an enterprise cloud offering. Starting at $30,000 to $80,000 annually, it offers a compelling alternative for mid-size organizations that don't need Celonis's enterprise scale. Discount potential is lower given already-competitive pricing.

Microsoft Process Advisor

Microsoft's native process mining tool within Power Platform. Effectively included at no additional charge for organizations on Microsoft 365 E5 or Power Platform Premium licenses. Capabilities are limited compared to Celonis, but the zero-incremental-cost model makes it the default starting point for Microsoft-native organizations.

Process Mining Platform Selection Guide

Celonis: Best for organizations wanting deepest process intelligence, widest connector library, and platform-agnostic deployment. Premium price, maximum negotiating room.
UiPath Process Mining: Best for existing UiPath RPA customers who want closed-loop automation discovery. Strong bundling economics.
SAP Signavio: Best for SAP S/4HANA-centric organizations. Strong bundling potential through SAP Enterprise Agreement.
Microsoft Process Advisor: Best if already on Microsoft E5 and process mining needs are basic. Zero incremental cost.
Apromore: Best for mid-size organizations or those with limited budget who still want dedicated process mining capability.

Process Mining ROI: Does the Price Justify the Investment?

Process mining is one of the software categories where ROI calculations vary enormously based on how well the tool is adopted and acted upon. Our analysis of enterprise deployments shows:

High-ROI deployments: Organizations that use process mining outputs to directly fund automation initiatives or procurement savings. ROI of 300 to 800% in year 1 is achievable.
Low-ROI deployments: Organizations that deploy process mining as an analytics tool without a clear action workflow. ROI less than 100% is common, you pay for insights you don't act on.
Key success factor: Executive sponsorship that ties process mining findings to budget or headcount decisions. Without this, process mining often becomes a sophisticated visualization tool that doesn't justify the cost.

The implication for pricing negotiations: if your organization cannot demonstrate a clear action pathway for process mining outputs, you should negotiate for a limited initial deployment (1 to 2 process domains) with expansion options, rather than committing to an enterprise-wide deployment at year one pricing. This limits your financial exposure while you prove the model internally.

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Frequently Asked Questions

What does Celonis cost for an enterprise?

Celonis Enterprise pricing ranges from $150,000 to $250,000 annually for a single process domain deployment to $500,000 to $2M+ for multi-domain enterprise deployments. Discounts of 30 to 45% off list are achievable with multi-year commitments and competitive pressure from SAP Signavio or UiPath Process Mining.

Is SAP Signavio cheaper than Celonis?

SAP Signavio is generally 20 to 35% cheaper than Celonis for comparable deployments, particularly for SAP-native process mining use cases. For SAP S/4HANA-centric organizations, Signavio often provides sufficient value at lower cost. Celonis offers broader connector library and deeper analytics for non-SAP data sources.

Does UiPath include process mining in its platform?

UiPath Process Mining is a separate add-on module, not included in base UiPath licensing. List price is $50,000 to $200,000 annually depending on case volume. For existing UiPath RPA customers, bundling discounts of 50 to 70% off list are achievable, making it significantly more cost-effective than standalone Celonis.

How should I negotiate a process mining contract?

Start with a limited-scope deployment (1 to 2 process domains) with contractual expansion rights at locked-in pricing. Run SAP Signavio or UiPath Process Mining as competitive alternatives. Negotiate connector inclusion rather than per-connector pricing. And always have benchmark data, process mining vendors rarely encounter buyers who understand their cost structure, which gives you significant information asymmetry.

On This Page Celonis Pricing UiPath Process Mining SAP Signavio Alternatives ROI Analysis FAQs

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