Research

Method notes and data behind the benchmark library.

Key points

AI Platform Pricing Guide
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Cloud FinOps, Spend Optimization
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Cloud Pricing Index: AWS vs Azure vs GCP
Free research: Cloud Infrastructure Pricing Index. Real enterprise discount data for AWS, Azure, and GCP, EDP, MACC, CUD.
Cybersecurity Pricing Report
Free research: Cybersecurity stack pricing benchmark report. Real contract data from enterprise security deals, CrowdStrike.
IT Spend as % of Revenue: 2026 Benchmarks
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Microsoft EA Pricing Data
Microsoft EA pricing data: benchmarked renewals reach 28 to 42 percent off the initial proposal at $10M to $25M, across M365, Azure, and Copilot.
Oracle Licensing Trends, Benchmark Data
Oracle licensing trends and benchmark data: Database EE discounts of 33 to 61 percent, Java SE per-employee rates, EBS support, and OCI pricing.
ROI of Pricing Intelligence | Free Download
Free research: The ROI of Pricing Intelligence. Quantify the value of benchmarking with data from 300+ procurement teams. 26% savings.
SaaS Sprawl Benchmark Data
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State of Enterprise Software Pricing 2026
The State of Enterprise Software Pricing 2026: price increases, discount ranges, and benchmark data across 500+ vendors.

Where this sits in a co-sell pursuit

Method notes behind the numbers. Worth reading before you quote a benchmark to a customer or a seller, because the first question either one asks is where the figure came from.

AI and ML. Research is the least anchored line in most estates: newest contracts, shortest terms, weakest switching costs. That makes it the easiest spend to redirect into cloud-native services, which is why it opens pursuits that an ERP conversation cannot.

Microsoft Azure
Microsoft pricing on this page becomes MACC headroom in an Azure pursuit: the commitment the customer already signed is the budget a co-sold workload draws against, and the co-sell record that claims it lives in Partner Center.
Azure co-sell Partner Center co-sell
AWS
On AWS the same money shows up as EDP or PPA position. The pursuit is shared through ACE in Partner Central, and Marketplace private offers are the procurement route that lets committed spend absorb the deal.
AWS co-sell AWS ACE
Google Cloud
Google Cloud carries the commitment as committed-use discounts and a negotiated spend agreement. Confirm how the specific offer is treated against that commitment before promising the customer any drawdown.
Google Cloud co-sell Google Cloud Partner Advantage

Commercial vehicles named on this page

AWS EDP.: An AWS committed-spend agreement. Marketplace procurement is how a third-party purchase lands against it instead of against a new budget line. AWS Marketplace procurement
Committed use.: Google Cloud commitment mechanics. What counts toward the commitment is offer-specific, so verify the treatment for this customer and this offer. Committed use discounts
ELA / ETLA.: An enterprise agreement with its own renewal clock. The clock is the trigger: a pursuit timed to it meets a budget that is already open. Renewal timing in the pipeline lane

Co-sell pursuit flow Walk the decision tree Build the seller-ready brief